FUTURE
How we look into the future
In the BMW VISION NEXT 100, everything is centred around the driver. BMW represents sheer driving pleasure - yesterday, today and for the next 100 years.
Annual Report
2015
Views
2015

WE SHAPE THE FUTURE

The BMW Group is driven by its associates, their ideas and creative passion. Their passion for groundbreaking technologies that combine top performance with sustainable mobility. And their passion for innovation which leads to the outstanding products which inspire our customers.

We are shaping the individual premium mobility of tomorrow.

WHAT’S REQUIRED
TO SHAPE
OUR FUTURE?

THE PASSION AND
DEDICATION OF OUR
ASSOCIATES. AND THEIR
ABILITY TO MASTER
ANY CHALLENGE.

Digitalisation, globalisation and a changing work environment might be considered threats by some. We see them as huge opportunities.

The BMW Group’s Chairman of the Board of Management, Harald Krüger, talks to trainees, apprentices, post-graduate students and BMW Group scholarship holders about how we intend to seize those opportunities.

WHAT WILL THE
FUTURE OF DRIVING
LOOK LIKE?

  • 1
    3
    REDEFINING INDIVIDUAL MOBILITY
    WITH GROUNDBREAKING
    TECHNOLOGIES.

    We will have a better overview. Travel in a more relaxed style. Use less fuel. And yet still experience moments of pure pleasure: BMW Group engineers are already working on a whole range of technologies that will define individual mobility in the future.

    Here are three of them.

    The hydrogen fuel cell
    Augmented reality
    Automated driving
  • 2
    3
    REDEFINING INDIVIDUAL MOBILITY
    WITH GROUNDBREAKING
    TECHNOLOGIES.

    We will have a better overview. Travel in a more relaxed style. Use less fuel. And yet still experience moments of pure pleasure: BMW Group engineers are already working on a whole range of technologies that will define individual mobility in the future.

    Here are three of them.

    The hydrogen fuel cell
    Augmented reality
    Automated driving
  • 3
    3
    REDEFINING INDIVIDUAL MOBILITY
    WITH GROUNDBREAKING
    TECHNOLOGIES.

    We will have a better overview. Travel in a more relaxed style. Use less fuel. And yet still experience moments of pure pleasure: BMW Group engineers are already working on a whole range of technologies that will define individual mobility in the future.

    Here are three of them.

    The hydrogen fuel cell
    Augmented reality
    Automated driving

WHERE DO YOU SEE
THE POWER TO SHAPE
THE FUTURE?

IN VEHICLES WHERE THE
FUTURE IS ALREADY REALITY.
The new BMW 7 Series shows what the luxury mobility of tomorrow
will look like – by testing technological boundaries and creating an
experience that engages all the senses. The 7 Series is the expression
of a company that never loses sight of its goal always to stay one step
ahead even in the future.
Modern luxury - The new BMW 7 Series